Does this help?

Floating Image Events
Updated 2012-04-04 20:54:03
Floating images appear periodically within Webkinz Newz. Each time you see an icon floating across the screen, click on it to receive a special prize.

Once you click on the floating icon, you will be prompted to enter an active Webkinz World account username and password.You can verify that you received the prize by logging into the Webkinz World account you provided.

Note: Limit of one prize per Webkinz World account per day. Some events have specific prizes which are given on specific days while others may provide random prizes from a prize pool.